Magento 2 Facebook Pixel can track not only basic events but also custom events. Integrating the Magento 2 Facebook Pixel via Webkul's extension allows logging events such as "Add to Cart", "Purchase", and more, as well as specific user actions. This makes your Facebook ad campaigns more targeted and gives you deeper insights into user interactions, which can help guide your ad strategy.


Check out more details at: https://webkul.com/blog/how-to-setup-meta-pixel-for-magento-2/