With all of the new digital channels emerging every year, it's a reasonable question to ask: is email still relevant in 2025? Especially when reaching a hands-on, people interaction based profession like physical therapy.
Short answer? Yes. But not the way most brands currently do it.
If you want to effectively market to physical therapists, you need to toss out the spray and pray approach. Today's PTs are busy, discerning, and value aware. They may open your email - if you are engaged them.
Email Still Wins—If You Play It Smart
In spite of all the noise, email marketing still produces some of the highest ROI in healthcare marketing. Why? Because email puts PTs where they already are—in their inbox! You simply can't send a pitch and expect a click.
What works now, is deliberate, segmented, and personalized outreach.
Know What Physical Therapists Actually Care About
PTs aren’t just looking for equipment or CE courses—they want tools that:
- Improve patient outcomes
- Save time on admin
- Make their clinic run smoother
- Help them compete in a crowded local market
If your email speaks to one of these core needs, you’ve got their attention.
Segmenting Is Non-Negotiable in 2025
It’s not enough to send the same email to 1,000 PTs. You need to know:
- Are they solo practice or multi-location?
- Do they specialize in sports rehab? Geriatrics? Neuro?
- Are they clinic owners or employees?
The more targeted your list, the better your message will land.
Give Them Something Worth Clicking
Think of value in 2025. Don’t focus on just discounts, think about what you can provide in terms of solutions. Offer your PTs something to make their day- a free resource with tips on improving patient adherence, a demo of a software platform that saves time or a new source of income they haven’t given thought to. Establish yourself as a willingness to help expert, and not simply a vendor.
Consistency Builds Trust
Physical therapists have a lot of experience working with patients over time—and demand to have the same consistency in a B2B relationship! Don't ghost them after sending one email. Send a short sequence with value in every message--from educational videos to testimonials to defined next steps.
Final Thought: Real Growth Starts with Real Connections
If your healthcare business wants to expand in the physical therapy market, random emails won't do the trick. You want to be reaching legitimate physical therapists with legitimate interest in what you are selling. To help reach the right audience, you'll want to start with a verified physical therapist email list, built to ensure accuracy and engagement.
At 360Marco, we offer manually verified, frequently updated physical therapist databases that allow you to reach decision-makers, not just inboxes. Whether you're selling rehab equipment, clinic software, or specialized training, our data will help you grow smarter and faster.
