In today’s competitive hospitality landscape, the ability to effectively drive customer engagement through leisure activity marketing and sales is crucial. As consumer expectations evolve, hospitality venues must go beyond just offering food or drinks — they need to deliver experiences. This is where Bums On Seats, a hospitality sales growth consultancy, steps in to make a tangible difference.

With deep industry insights and a results-driven approach, Bums On Seats empowers restaurants, bars, event spaces, and leisure venues to increase bookings and build sustainable revenue through strategic leisure activity marketing and sales techniques.

Understanding Leisure Activity Marketing and Sales

Leisure activity marketing and sales refers to promoting and selling experiences that go beyond the core offering of a venue. These include events like bottomless brunches, quiz nights, cocktail-making classes, themed parties, and seasonal activities — anything that enhances the guest experience and encourages repeat visits.

This form of marketing is not just about selling tickets to events. It’s about creating compelling, immersive experiences that build brand loyalty, drive footfall, and significantly boost revenue. When executed well, leisure activity marketing becomes a core revenue stream for hospitality businesses.

The Bums On Seats Approach: Strategy Meets Action

Bums On Seats isn’t your average consultancy. Their unique proposition lies in offering bespoke, actionable strategies tailored to the operational realities of each venue. With a team of experienced hospitality professionals, they combine sales mentorship, marketing expertise, and data-led decision-making to deliver real, measurable results.

Here’s how Bums On Seats transforms leisure activity marketing and sales:

1. Sales Team Training & Mentorship

Effective sales start with a skilled team. Bums On Seats mentors hospitality staff on how to proactively sell leisure experiences. From upselling skills to customer service excellence, their training instills confidence and consistency in frontline teams. The goal? To convert every enquiry into a booking and every visitor into a loyal guest.

2. Event Planning that Sells

Planning an event is easy. Planning one that fills up every seat and makes a profit is where the challenge lies. Bums On Seats supports venues in identifying the right events for their audience — backed by data on seasonality, local trends, and customer behaviour.

Whether it's launching a new brunch concept or designing a themed party, their team ensures that every leisure event aligns with brand identity and revenue goals.

3. Data-Driven Decision Making

Bums On Seats champions a data-first approach. Through customer feedback, sales trends, and performance analytics, they help businesses refine their offerings, pricing strategies, and promotional efforts. By understanding what works — and what doesn’t — hospitality operators can focus resources on activities with the highest return on investment.

4. Marketing Campaign Execution

Even the best leisure event will fall flat without the right promotion. Bums On Seats works closely with in-house marketing teams to design and execute campaigns that build excitement and drive bookings. From email marketing to social media activations, every touchpoint is optimised to increase engagement and conversion.

5. Revenue Forecasting & Pipeline Management

Bums On Seats ensures that marketing and sales efforts are aligned with business goals. Their consultants support venues in building clear revenue pipelines, tracking progress, and forecasting results from leisure events and experiences. This structured approach allows for better financial planning and growth tracking.

Why Leisure Activities Matter More Than Ever

In a post-pandemic world, consumers are placing higher value on meaningful, memorable experiences. Leisure activities offer guests more than just a night out — they offer connection, creativity, and community. For hospitality venues, they present a golden opportunity to diversify revenue, increase midweek traffic, and encourage customer loyalty.

Moreover, leisure activity marketing and sales opens up new cross-promotional opportunities with local artists, brands, and communities — further amplifying reach and relevance.

Success Stories

From transforming underperforming venues to helping new launches hit the ground running, Bums On Seats has a track record of success. Clients have seen up to 40% increases in event bookings and significant improvements in repeat business after implementing tailored leisure activity strategies.

One of their key strengths lies in adaptability — whether it's a small independent bar or a multi-site chain, Bums On Seats customises its support to match the venue’s size, structure, and objectives.

Final Thoughts

Hospitality businesses can no longer afford to leave event planning and marketing to chance. With consumer behaviour changing rapidly, a strategic focus on leisure activity marketing and sales is essential for long-term success.

By partnering with industry specialists like Bums On Seats, venues gain access to the expertise, tools, and mentorship needed to turn empty tables into thriving, buzzing spaces — full of paying, happy guests.

Whether you’re looking to elevate your brunch trade, activate your space midweek, or launch an entirely new event series, Bums On Seats offers the know-how to make it happen — and keep the seats filled.