In the ever-competitive world of hospitality, standing out isn't just about great food or an impressive drink list—it's about having a strong and tailored marketing strategy that brings in footfall and drives repeat business. That’s where restaurant management consultants like Bums On Seats come into play. With decades of experience in the hospitality industry, Bums On Seats offers practical, results-driven solutions designed specifically for pubs, bars, and restaurants across the UK and beyond.

Why Hospitality Businesses Need Expert Guidance

In today’s fast-paced environment, hospitality operators face a multitude of challenges: inconsistent footfall, staffing shortages, rising operational costs, and changing consumer behaviours. Many owners and managers are too busy running the daily operations to focus on strategic marketing and long-term business development.

Restaurant management consultants bring a fresh, expert perspective, helping operators navigate these challenges with data-led insights and structured plans. They don’t just tell you what to do—they build bespoke strategies based on your business’s unique needs and goals.

What Makes Bums On Seats Stand Out

Bums On Seats is more than a consultancy; it's a partner in growth. The company specialises in delivering tailored sales and marketing plans that align with each venue’s character, customer base, and commercial goals. Whether you're running a busy gastropub, an independent wine bar, or a multi-site restaurant group, their support is both flexible and deeply industry-relevant.

They focus on real-world, bottom-line results—boosting bookings, driving local awareness, and improving guest loyalty. Their consultants don’t rely on vague advice or generic tactics. Instead, they offer practical steps, consistent support, and measurable outcomes.

The Power of a Good Pubs and Bars Marketing Strategy

Success in hospitality is increasingly tied to how well you market your venue—not just online, but in your local community. A strong pubs and bars marketing strategy is essential in building awareness, increasing customer visits, and ultimately driving revenue.

Bums On Seats understands that no two venues are the same. Their marketing plans are designed to reflect your brand’s identity, location, and target audience. From social media campaigns and local partnerships to CRM strategies and seasonal promotions, every tactic is aligned to support business goals.

They also train your team to execute these plans effectively—because even the best strategies fail without internal buy-in. Through one-on-one coaching and group workshops, they empower staff to become brand ambassadors who actively contribute to the venue’s growth.

Real-Life Results

Clients working with Bums On Seats often see tangible improvements within weeks. From increased bookings and private hire enquiries to higher customer retention and better use of digital platforms, the impact of a focused strategy is both quick and lasting.

For example, one pub chain saw a 30% increase in pre-booked covers within three months of implementing Bums On Seats' bespoke marketing plan. Another independent bar reported doubling its midweek footfall thanks to a new local engagement initiative.

How the Process Works

The Bums On Seats approach begins with understanding. Their consultants start by reviewing your business’s current marketing and sales performance. They assess what’s working, identify missed opportunities, and then develop a customised action plan.

This isn’t just a one-off report—it’s an ongoing partnership. Their team works closely with operators over several weeks or months to ensure the plan is implemented successfully. From menu positioning and pricing strategy to local outreach and digital marketing, every detail is covered.

They also offer tailored performance tracking, so you can measure the return on your investment and adapt strategies in real time. This data-driven approach is what sets them apart from other hospitality consultants.

The Takeaway

In a crowded and evolving market, hospitality businesses need more than good intentions—they need clear, actionable strategies that deliver real outcomes. Bums On Seats helps pubs, bars, and restaurants unlock their potential with expert advice, personalised plans, and hands-on support.

Whether you're looking to attract more customers, improve team performance, or maximise your space through events and bookings, a partnership with experienced restaurant management consultants like Bums On Seats can transform your operations and revenue.

If your business is ready to take the next step, investing in a strategic pubs and bars marketing strategy could be the smartest move you make this year.