What is SEO?

SEO is the process of improving a website so it ranks higher on search engines like Google, Bing, or Yahoo. When your website appears at the top of search results, more people can find it, visit it, and become customers.

In simple words:
SEO helps your website show up when people search for things related to your business.


How SEO Works

SEO works by optimizing different parts of a website so search engines understand it better. Search engines want to show the most helpful and relevant information to users.

Main parts of SEO:

1. On-Page SEO

Improving things on your website, such as:

  • Keywords (words people search for)

  • Titles and headings

  • Content quality

  • Images

  • Internal links

2. Off-Page SEO

Things done outside your website to build credibility, like:

  • Backlinks (links from other websites to yours)

  • Social media signals

  • Online reputation

3. Technical SEO

Ensuring your website is easy for search engines to crawl and index:

  • Fast loading speed

  • Mobile-friendly design

  • Secure connection (HTTPS)

  • Clean website structure


Why is SEO Important?

  • Helps bring free, organic traffic to your website

  • Builds trust and credibility

  • Increases visibility and brand awareness

  • Helps you reach customers who are already searching for your product or service

  • Provides long-term results