Slapping up a generic "AI image generator" is a death sentence — the category is saturated and the giants own the top. What changed everything: stop selling the engine, sell the specific pain. One landing page per long-tail job (remove background, restore old photos, de-watermark, anime avatar), each murdering one keyword, all feeding the same generation backend. The tool matrix pulls SEO traffic; the generator monetizes it. Niche-down-then-matrix vs. one big general tool — which has actually worked for you