USA food brands often choose custom ice cream cups because they want something that grabs attention fast. Shoppers notice packaging before anything else, so a cup with unique colors or a bold logo can make the product pop. It also helps protect the ice cream during transport, which cuts waste and complaints. Many brands like the option to use eco friendly materials too. In the end, custom cups feel more premium, build trust, and help the product sell. Read More: https://www.kwickpackaging.com/ice-cream-cups