The personalized nutrition market is experiencing significant growth, with revenues projected to increase from $15 billion in 2024 to $33.7 billion by 2030, reflecting a compound annual growth rate (CAGR) of 14.4%. This surge is primarily driven by a global shift toward active life>
Consumers are increasingly
seeking individualized nutrition solutions that cater to their unique
physiological characteristics, moving away from generic dietary approaches. This
trend not only enhances consumer satisfaction but also fosters brand loyalty,
as personalized experiences resonate more deeply with customers. Technological
advancements, such as DNA profiling and gut microbiome analysis, have further
facilitated the development of these customized nutrition plans, enabling a
more precise understanding of individual dietary needs.
Key Insights
Active Measurement Dominance:
Active measurement products, including wearable devices and health monitoring
apps, accounted for over 70% of the market share in 2022 and are expected to
grow at a CAGR of approximately 15% through 2030. This growth is attributed to
increasing consumer awareness and the integration of digital health solutions
into daily life.
Direct-to-Consumer (D2C) Channels Leading: The D2C segment holds a substantial market share, around 40%, and is anticipated to dominate through 2030. This is due to consumers' evolving preferences for nutrition-rich products and supplements that enhance health, coupled with the convenience of online purchasing.
Download a Complimentary Sample Report
North America as Largest
Market: North America leads the personalized nutrition market, driven by
high health awareness, advanced healthcare infrastructure, and a strong
presence of key industry players.
Asia-Pacific as
Fastest-Growing Region: The Asia-Pacific region is expected to exhibit the
fastest growth during the forecast period, propelled by increasing disposable
incomes, urbanization, and a growing awareness of health and wellness.
Technological Advancements:
Innovations in diagnostic tools, such as DNA profiling and gut microbiome
analysis, are enabling more precise and user-friendly personalized nutrition
solutions. These technologies facilitate a deeper understanding of individual
dietary needs, allowing for more effective customization.
Preventive Healthcare Focus:
A growing emphasis on preventive healthcare measures is driving demand for
personalized nutrition, as consumers seek to proactively manage their health
through tailored dietary plans. This shift is contributing to the increased
adoption of active measurement products, including apps and testing kits.
Market Fragmentation: The
personalized nutrition market is characterized by fragmentation, with numerous
companies offering a variety of customized nutrition solutions. This diversity
provides consumers with a wide array of options to suit their specific health
needs and preferences.
P&S Intelligence offers custom and syndicated market research and consulting services to clients across the globe. Our team of young and dynamic researchers, guided by mentors with years of experience, create data-rich reports tailored to the needs of MNCs as well as startups and SMEs. We remain in a perennial quest to offer exhaustive insights into every aspect of the market, allowing businesses of all sizes to seize even the smallest of opportunities and tackle even the biggest of challenges.
Contact:
Chandra Mohan
AVP – Business Development
Phone: +1-347-960-6455
Email: enquiry@psmarketresearch.com
Web: https://www.psmarketresearch.com
Follow Us: LinkedIn Twitter