In emerging markets, particularly across South Asia, the Middle East, and parts of Africa, COD (Cash On Delivery) remains the trusted payment method among online shoppers. At times, COD presents serious challenges for e-commerce businesses. However, it is convenient for consumers who may not be comfortable with digital transactions or credit cards.

The problem and the most pressing issue is the high rate of Return; the orders coming back to origin; the orders that are shipped but never accepted or paid for by customers. The orders coming back leads to significant losses, operational delays and wastage of logistic resources. Moreover, prank and fakes orders all contributes highly to this problem. In addition to this, industry reports estimates that RTP rates for COD orders can range over 20% to 40%; depending on the region and industry.

To get rid of this issue, businesses are turning to Robo calls for COD order confirmation; an automated, scalable and highly effective solution that verifies the authenticity of orders before dispatch. In this article, we will explore how robo calls work, their benefits and why are important for e-commerce operations.