At the heart of any thriving hospitality business is its ability to attract, engage, and retain customers. This doesn’t happen by chance—it’s the result of strategic planning, precise execution, and relentless focus on customer experience. At Bums On Seats, we are redefining what success looks like in the hospitality sector by offering tailor-made mentorship and consultancy programs that bridge the gap between operational excellence and sales performance. As Hospitality Industry Experts, we specialize in Leisure Activity Marketing and Sales strategies that drive measurable results and long-term growth for your venue.
We are not just consultants. We are your growth partners.
Who We Are
Bums On Seats is a hospitality sales consultancy built on decades of collective experience in driving footfall, increasing covers, and boosting bottom lines across the hospitality sector. Whether you're a bustling restaurant, a boutique hotel, a city centre bar, or a leisure venue aiming to maximise your off-peak hours, our dedicated team brings strategic insights and hands-on mentorship that are rooted in real-world experience.
Our founder, Amber Staynings, recognized a glaring gap in hospitality operations—while many businesses focus on product, service, and ambiance, few pay equal attention to the science and strategy of sales. That’s where we come in. Our mission is simple: to put more ‘bums on seats’ and ensure that every opportunity to sell is capitalized on in an ethical, guest-focused manner.
What Sets Us Apart
Our strength lies in our unique combination of industry knowledge, practical solutions, and a deep understanding of consumer behaviour. We know that hospitality is no longer just about serving food or providing accommodation—it’s about delivering an experience. And with the rise of leisure-centric consumer habits, the need for Leisure Activity Marketing and Sales expertise has never been greater.
At Bums On Seats, we bring a commercial mindset to every aspect of your business. Our approach is holistic. We don't just train your team—we transform your sales culture. We embed systems that streamline processes, establish metrics that drive accountability, and create sales strategies that align with your brand ethos and customer expectations.
Hospitality Industry Experts That Understand Your Business
Our team comprises seasoned hospitality professionals, commercial directors, marketing strategists, and former operators who’ve been in your shoes. We know the highs and lows of the industry. That’s why our mentorship isn’t theoretical—it’s grounded, practical, and actionable.
From upselling techniques for front-of-house teams to comprehensive group sales strategies, we guide you through every step of the customer journey. We identify revenue gaps, assess your current sales infrastructure, and provide targeted interventions to boost conversion rates, event bookings, and repeat visits.
Our Expertise in Leisure Activity Marketing and Sales
In today’s experience-driven economy, leisure activity marketing is a vital growth lever. Whether it’s bottomless brunches, quiz nights, live music, seasonal events, or experiential dining—these activities create emotional connections with your audience and generate consistent revenue.
We help you design and promote experiences that resonate. From positioning and pricing to digital marketing and staff training, our team ensures that every element of your leisure activity offering is optimized for maximum engagement. Our Leisure Activity Marketing and Sales strategies are data-driven, customer-centric, and tailored to your venue’s unique personality.
What We Offer
Our services are designed to suit businesses at all stages of their journey—whether you’re launching a new concept, scaling operations, or recovering post-crisis. Some of our most popular services include:
- Bespoke Sales Mentorship: One-on-one or team-based programs focused on developing sales skills, building confidence, and nurturing a proactive sales culture.
- Consultancy Projects: In-depth assessments of your current sales operations, followed by strategic roadmaps and hands-on implementation support.
- Team Training: Interactive workshops covering upselling, reservations management, event sales, and customer journey optimization.
- Outsourced Sales Management: For venues without in-house sales teams, we offer part-time or fully outsourced sales support to keep your pipeline full and your tables booked.
- Experience-Led Campaign Planning: We work with your marketing team to design and execute leisure activity campaigns that align with your business objectives and target audience preferences.
Results That Matter
At Bums On Seats, everything we do is designed to deliver real, measurable impact. Our clients typically see:
- Increased revenue from pre-booked sales
- Higher average spend per head
- Improved team morale and accountability
- Greater brand awareness through event-led marketing
- Enhanced guest retention and word-of-mouth referrals
We don’t offer generic advice. We co-create solutions with you, rooted in your brand identity and commercial aspirations.
Why Work With Us?
The hospitality landscape is competitive and ever-changing. Businesses that thrive are those that adapt, innovate, and invest in strategic sales. As Hospitality Industry Experts, we understand that your venue's success depends on more than just good food or great decor—it depends on the ability to sell, consistently and ethically.
With Bums On Seats by your side, you gain a trusted advisor who brings clarity, confidence, and commercial acumen to your sales strategy. We help you move beyond reactive marketing into proactive, long-term growth planning driven by Leisure Activity Marketing and Sales excellence.
Let’s Get More Bums On Seats—Together
If you’re ready to transform your hospitality business and take control of your commercial destiny, we’re here to help. Reach out to us and let’s start a conversation about how we can support your team, elevate your brand, and put more bums on more seats—day after day.
