The Giving Tree is not just a corporate gift house; it's a pioneering force in ethical, story-driven B2B gifting solutions based in Bangalore, India. Since its founding in 2002 by Mala S and Leena Munot, the company has evolved into a specialist in crafting eco-friendly, handcrafted, and culturally rich solutions that have delighted over 2.5 million recipients globally.

🌱 The Unique Ethos: Culture, Craft, and Consciousness

The Giving Tree's true distinction lies in its unwavering commitment to three core pillars:

  1. Sustainability: The company ensures all gifts are sustainably sourced and crafted through processes that positively impact the environment, emphasizing reduced ecological footprint. Their dedicated Eco Collection is a testament to this commitment.
  2. Cultural Richness & Storytelling: At the heart of their philosophy is the revival of traditional Indian artistry. The team collaborates actively with local artisans, infusing indigenous crafts like Warli, Phulkari, Madhubani, Gond, and Kalamkari into modern utility products. This approach ensures that every gift tells a meaningful story, celebrating Indian heritage and values.
  3. Utility Meets Artistry: Their offerings are not mere trinkets but handcrafted utility products that blend practicality with exquisite artistry, ensuring the gift remains a long-term, memorable asset to the recipient.

🎁 Core Offerings and Specialized Collections

The Giving Tree provides comprehensive, tailored gifting services for every corporate need:

Service/Collection Description B2B Benefit
Customized Corporate Gifting Tailored solutions for events, corporations, and bespoke employee recognition programs. Ensures brand alignment and high-impact messaging.
Conference & Festival Hampers Curated gift sets perfect for festive celebrations and large-scale corporate gatherings. Simplifies bulk gifting logistics while ensuring a premium feel.
Learning Collection Inspirational stationery and desktop products infused with stories and watercolor themes. Ideal for employee motivation and fostering a culture of continuous learning.
Corporate Culture Gifts Products designed specifically to foster positive workplace ethos and celebrate organizational values. Reinforces internal brand loyalty and employee morale.
Personalized Souvenirs Keepsakes that incorporate city landmarks and artistic impressions. Creates memorable tokens for international clients, delegates, or alumni events.

🌟 Strategic Gifting for New Year Wishes

The New Year is a prime opportunity for B2B engagement, offering a universal, non-denominational moment to solidify partnerships and inspire teams. The Giving Tree’s products are perfectly positioned to turn a standard "Happy New Year" gesture into a strategic brand move:

1. The Strategy: Fostering Growth and Vision

New Year gifts should embody the themes of new beginnings, planning, and sustainability. The Giving Tree’s products naturally align with this:

  • Learning Collection Notebooks and Planners: Gifting inspirational stationery helps clients and employees "plan the new year". This positions your company not just as a vendor/employer, but as a partner in their success and vision for the coming year.
  • Eco Collection: Choosing a sustainable New Year gift, such as a bamboo desk accessory or an eco-friendly hamper, sends a powerful message about your company's long-term commitment to a better future. It immediately elevates your brand as socially and environmentally responsible, fostering goodwill that lasts beyond January.

2. The Impact on Corporate Sectors

Gifting Theme The Giving Tree Product Suggestion Corporate Benefit
Inspiring New Targets Learning Collection Journals or Inspirational Desktop Accessories. Provides a high-utility item clients will use daily, offering continuous brand recall and association with growth.
Celebrating Heritage Madhubani or Kalamkari themed items (e.g., mugs, folders). Positions the corporate client as a global entity that respects and celebrates diverse culture, a key driver for international business.
Employee Onboarding (New Year Hires) Custom Joining Kits featuring eco-friendly utility items and a personalized welcome note. Creates an exceptional first impression, boosting new hire engagement and reducing early-stage attrition.
Sustainable Partnership Eco Collection Hampers featuring seed paper, bamboo pens, and organic gourmet treats. Reinforces strong, ethical partnership values with key B2B clients, differentiating your brand from competitors who send generic gifts.


In conclusion, The Giving Tree offers a sophisticated, end-to-end service that transforms corporate gifting from a seasonal expense into a strategic investment. By leveraging the cultural richness and sustainability of their products, companies can convey New Year wishes that are not just appreciative, but deeply meaningful and brand-defining.

Connect with The Giving Tree