Play to Earn (P2E) games have become one of the fastest-growing sectors in the digital economy. Many business owners and decision-makers want to know one simple thing: Is it actually worth getting into? Here is a clear and easy breakdown to help you understand the real potential. What Makes Play to Earn Games So Popular? Players today want more than entertainment. They want value. P2E games offer rewards through tokens, NFTs, or digital assets that can be traded or sold.