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PAULA MOORE - Startup logo and branding

USCG vet & counsellor Paula Moore writes on joy, balance, & embracing rest.

Founded year: 2000
Country: United States of America
Funding rounds: Not set
Total funding amount: Not set

Description

Paula Moore is a USCG veteran, devoted mom, loving wife, and a seasoned school counsellor who has spent over two decades helping children navigate the often unpredictable journey of growing up. With a deep passion for balance and emotional well-being, Paula believes that true joy lies in both pursuing dreams and embracing life’s quiet moments. Her unique perspective is vividly captured in her book The Art of Avoiding Exercise, a light hearted, humorous celebration of comfort, intentional rest, and the simple pleasures that often get lost in today’s fast-paced, productivity-obsessed world. Far from criticizing fitness culture, Paula invites readers to rediscover the magic of laughter, relaxation, and guilt-free downtime. When she’s not guiding students or writing, Paula can usually be found in her kitchen baking delicious cookies, getting lost in mystery series, or championing the often-underestimated value of pyjama days. Her warm, witty approach reflects a deep understanding of the importance of self-care, making her work relatable and refreshing to anyone seeking a more balanced, joyful life.

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