Description

Havana is an innovative, AI-powered student recruitment platform meticulously designed to revolutionize how educational institutions achieve their enrollment goals. It directly addresses the pervasive challenges faced by admissions teams: managing an overwhelming volume of leads, ensuring timely and personalized engagement, and efficiently qualifying prospects. Havana acts as an intelligent co-pilot, dramatically improving efficiency and allowing institutions to hit ambitious growth targets.

The core problem Havana solves is the bottleneck created by the sheer number of potential students who require engagement—many of whom may be unresponsive or ultimately unqualified. By automating and optimizing critical stages of the recruitment funnel, Havana frees up human advisors to focus on high-value interactions.

Key benefits and features that make Havana an indispensable tool include:
- Revival of Dormant Leads: The AI systematically re-engages unresponsive or aged leads within your CRM. This turns previously written-off prospects into active opportunities, maximizing ROI on past lead generation efforts.
- Automated Qualification & Prioritization: Havana intelligently filters leads by asking key qualifying questions about academic background, financial capacity, and program interest. This ensures human advisors invest their time only in high-potential students ready to enroll
- Scalability on Demand: Institutions can effortlessly scale their outreach capacity to handle sudden influxes of leads from events like student fairs or advertising campaigns, without the need for temporary staffing.
- Lifelike, Multichannel, Multilingual Communication: Havana communicates fluently across phone calls, emails, and texts in over 20 languages using a natural-sounding voice. Its generative AI handles complex, unscripted questions, offering a superior, human-like experience compared to rigid legacy bots.
- Seamless CRM Integration: Havana integrates deeply with existing CRMs (e.g., Salesforce), calendars, and email systems, automating workflows, updating lead statuses, and booking appointments to eliminate manual data entry. Augmenting Human Recruiters: By offloading repetitive and time-consuming initial outreach, Havana empowers human recruiters to focus on building meaningful relationships, personalizing guidance, and ultimately improving job satisfaction and enrollment outcomes.
- 24/7 Instant Lead Engagement: Havana contacts new inquiries instantly, day or night, across time zones. This immediate response is crucial, as speed-to-lead directly correlates with conversion rates, especially for international students or working professionals.

Havana is ideal for admissions directors, VPs of Enrollment Management, and international recruitment leaders who are under pressure to increase enrollment, optimize resources, and provide a consistent, high-quality experience to every prospective student. It’s a force multiplier for any educational institution seeking a competitive edge in student recruitment.