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dmarshidha Articles

Social Search Optimization: Why People Use TikTok & Instagram Instead of Google

Social Search Optimization: Why People Use TikTok & Instagram Instead of GoogleSearch habits are rapidly changing. For a long time, Google was the leader in search, and most people followed..
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AR & VR in Digital Marketing: The Future of Brand Experiences

As this digital landscape keeps on changing, the brands are now not only just competing in terms of quality or price but rather on the **experiences**. Digital marketing is seeing..
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AR & VR in Digital Marketing: The Future of Brand Experiences

Digital marketing has changed equally as much as the digital world itself. Brands used to compete primarily on the basis of price or quality, but what drives the competition now..
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Answer Engine Optimization (AEO): The Future of SEO in the Age of AI Search

Search engine optimization (SEO) aims to get your content discovered. For years, this meant optimizing for Google’s keyword-based algorithms and achieving high ranks in the search engine results pages (SERPs)...
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WHY DIGITAL MARKETING IS ESSENTIAL FOR BUSINESS GROWTH ?

In today's hyper-connected digital world, a company should have a fully integrated online avatar not just for the sake of it, but because it is a necessity. No matter if..
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How AI Is Transforming Digital Marketing in 2025

How AI Is Transforming Digital Marketing in 2025Artificial Intelligence (AI) is not just a hype anymore—it has become a major part of the digital marketing world. AI has been changing..
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Arshidha | Freelance digital marketing strategist in Malappuram

Arshidha | Malappuram Freelance Digital Marketing StrategistIn this fast-paced digital age, every business, whether big or small, requires a robust online presence to connect with its target audience. Social media..
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