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Planning Your 2027 Printed Marketing Collateral Budget Before Postage Changes Hit

Marketing teams build next year's budget for printed marketing collateral in Q4. Most start with this year's postage and paper prices. The 2027 postal calendar looks different. USPS asked to..

The Modernization of Cosmetics Regulation Act became law on December 29, 2022, and it put new demands on cosmetic packaging that plenty of indie brands haven't caught. MoCRA layered new..

Every growing DTC brand faces one ecommerce packaging question. Plain wholesale boxes are cheap and fast. They're also forgettable, and full custom printing fixes that problem, though it brings plate..

Tooling shows up as a line item on the first invoice, and most brands approve it without reading the terms attached. Buyers who order custom blister cards pay that charge..

Customers ask about sustainability now, and not only in the checkout line. A donor flips over an appeal letter to check the paper stock. A trade show attendee asks whether..

Direct mail marketing has a personalization problem. Most businesses design one piece, print it at volume, and send it to everyone on their list: same offer, same image, same headline,..

Minimum order quantities stop a lot of businesses before they start. A brand that needs 500 units of custom folding boxes to test a new product line hears an MOQ..

Variable data printing sounds simple enough on paper. Pull the customer data, map fields to a template, run the job, and personalized printing solutions come out the other side. That's..

The cosmetic packaging industry has changed more in the last five years than it did in the two decades before that. Shoppers buy the entire experience now, and that experience..

Most companies spend months refining their product and maybe 48 hours thinking about the box it ships in. Then the quote for custom carton boxes arrives, and the number stops..

The beauty industry ran on plastic for decades. It was cheap, lightweight, and moldable into basically any form a product needed. But cosmetic packaging is going through a real reckoning..

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oliverincny Articles

Planning Your 2027 Printed Marketing Collateral Budget Before Postage Changes Hit

MoCRA Changed the Rules for Cosmetic Packaging Labels. Is Your Box Keeping Up?

Should You Choose Plain or Printed Wholesale Boxes?

Who Owns the Tooling? The Blister Box Question Buyers Forget to Ask

How Businesses Cut Waste Without Cutting Corners

Why Your Direct Mail Isn't Working (And What Variable Data Printing Does About It)

How to Order Custom Folding Boxes Without Getting Burned by MOQs

Getting Variable Data Printing Right

How Cosmetic Packaging Became the Most Competitive Space in Beauty

The Budget Question Most Brands Skip Before a Product Launch

Why Cosmetic Packaging Is Finally Getting a Material Upgrade