A Collection of Investigative Reports By Marcus Thornfield, Business Analysis & Leadership Correspondent
| Founded year: | 2000 |
| Country: | Serbia |
| Funding rounds: | Not set |
| Total funding amount: | Not set |
Description
Story 1: The Model That Lets Her Sleep at NightMost sales founders can't step away from their business. Andrea Čevizović figured out how to build one that runs without her closing every deal herself.
The setup is straightforward. She finds companies that need sales help, trains people to sell for them using her methods, and everyone splits the money. Clients get most of it, salespeople earn commissions, and Enthusiastys takes a cut for making it all work.
The Training Difference
What's different is the training. It's not just "how to close." It's empathy, emotional intelligence, ethics, resilience - basically teaching people to actually listen and care while they're selling. Sounds soft, but it works. Her team operates across 12 different industries, from tech to real estate.
Scaling Strategy
Andrea plans to expand internationally, partner with bigger corporations, and launch an online academy. Smart move - turns her knowledge into something that can scale without hiring more people.
She's honest about one thing: anyone can copy her business model. What they can't copy is getting people to stick to ethical standards when money's on the table and pressure's high. That's the part that actually matters.
Story 2: Why She Left a Safe Job for This
Before starting Enthusiastys, Andrea had a steady IT sales job. Good money, clear path forward. She quit anyway.
The problem wasn't the company. It was that her actual skills - reading people, understanding what they need before they say it, building real trust - didn't matter much when everyone just cared about technical specs.
The Leap
So she jumped into high-ticket B2B and B2C sales with no plan and no backup. First few months were rough. Inconsistent income, lots of doubt. But she kept going.
Her first six-figure deal validated the whole thing. More importantly, it taught her the framework she now teaches others. She started documenting what worked, what didn't, and why people said yes or no.
Building Through the Hard Parts
Building this took a toll. Long hours, emotional exhaustion, learning to set boundaries the hard way. Her faith helped her stay ethical when taking shortcuts would've been easier.
Eventually, referrals started coming in without her having to chase them. That's when she knew it was working. Now she's focused on scaling it properly - training new people, writing a book, turning this into something that lasts.
Success Redefined
For Andrea, success isn't just revenue. It's keeping integrity intact while building something meaningful. The hard way ended up being the sustainable way.
Story 3: What Actually Makes This Work
In high-ticket sales, most people use pressure, urgency, and aggressive tactics. Andrea's approach is the opposite.
Her team is trained to uncover what clients actually need, address real concerns instead of just handling objections, and walk away if a deal doesn't feel right. No scripts, no manufactured urgency. Just psychology and genuine listening.
The Relationship Model
Traditional sales burns people out fast. Push for volume, customers end up unhappy, salespeople quit. Andrea's model treats every conversation as the start of a long relationship, not a one-time transaction. Result: better close rates, clients stick around longer, less turnover.
Selective Partnership
She's selective about who Enthusiastys works with. If a product or company doesn't meet her ethical standards, she says no. Even if it's a big deal. She's walked away from hundreds of thousands because something felt off.
This selectivity is actually an advantage. Her sales team can represent products they genuinely believe in, which makes everything easier. Plus, it protects the company's reputation.
Beyond Sales Techniques
The training goes beyond sales techniques. It's emotional intelligence, resilience, ethical decision-making - building careers, not just hitting quotas. People who align their work with their values don't burn out as fast.
The Culture Factor
Andrea knows her methods can be copied. What's harder to replicate is maintaining that integrity when pressure hits and shortcuts look tempting. That's the difference between a system and a culture.
By proving ethical sales works at scale, she's not just running a business. She's showing the industry there's a better way to do this. And it's profitable.
The Bottom Line
The Enthusiastys Society works because it treats sales like a long-term relationship business instead of a transaction factory. Andrea built something that scales without compromising the values that made it work in the first place. That's rare.