1) 🔑 Keyword Research – The First Step to Rank on Google
If you want your website to show on top of Google, you need to know what people are searching for.
That’s where keyword research comes in.
🤔 What is a keyword?
A keyword is just the word or sentence someone types into Google.
👉 For example:
If someone types “best digital marketer in Kannur” — that full line is a keyword.
If your website talks about plumbing and includes that keyword, Google will show your site when people search it.
🎯 Why is keyword research important?
Because if you use the right words, you’ll:
Get more traffic.
Attract people who actually want your service.
Rank faster on Google.
If you don’t use the words people are searching for, your content will get ignored — even if it’s good.
🛠️ How to do simple keyword research?
Here’s a beginner-friendly method:
âś… Step 1: Think like your customer
What would they type in Google to find your service?
Example: “graphic designer Kannur”, “SEO expert near me”
âś… Step 2: Use free tools
These tools give you real search data (and it’s free!):
Google Search Suggest – Start typing in Google and note the suggestions.
Ubersuggest – Great tool to see search volume (use filters for India)
Google Keyword Planner – If you run Google Ads
AlsoAsked.com or AnswerThePublic – For FAQ->
âś… Step 3: Choose low-competition, long keywords
Start with long-tail keywords (4-5 words).
Example:
❌ Hard: “SEO” (too competitive)
✅ Easy: “SEO expert in Kannur for small business” (more chance to rank)
đź“Ś Quick Tip:
Use keywords naturally in:
Your page title
Headings (H1, H2)
Meta description
First 100 words
Image alt texts
Don’t repeat the keyword 100 times — that hurts more than helps.
