A Branding and Marketing Agency Can’t Fix a Wrong Client Fit

Most agency relationships don’t fail because the agency is “bad” or the client is “difficult.” They fail because the agreement was never clear.

One side thinks marketing is a sprint (“give me leads this month”). The other knows it is a system (“build trust, then demand, then conversion”). Both are right, just not right together.

If you are currently evaluating a branding and marketing agency, here is a refreshing truth: the fastest way to get better outcomes is to eliminate the wrong fit early. Yes, even if the proposal looks great.

Here is a quick question for you: are you hiring an agency to do your tasks or to change outcomes?

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