When it comes to achieving success with Google Ads, one of the most important components is keyword research. It determines who sees your ads, how much you pay per click, and how relevant your ads are to searchers. But if you're working with a professional Google Ads agency in Ireland, you might wonder: Is keyword research part of the package?

In this blog, we’ll explore what Google Ads management typically includes, the importance of keyword research, and why working with a Google Ads agency in Ireland can give your campaigns a powerful edge.

What Is Keyword Research in Google Ads?

Keyword research in the context of Google Ads involves identifying the search terms potential customers are using when looking for your products or services. These keywords are then targeted in your ads to match user intent and maximize visibility.

Effective keyword research includes:

  • Discovering high-converting keywords

  • Analyzing keyword competition and search volume

  • Filtering negative keywords to avoid irrelevant clicks

  • Matching keywords with user intent (commercial, informational, transactional)

  • Aligning keywords with your budget and business goals

Without this foundational step, your ad campaigns are essentially blind.

Is Keyword Research Part of Google Ads Management Services?

Yes—comprehensive keyword research is a core component of most professional Google Ads management services, especially when provided by an expert Google Ads agency in Ireland.

Here’s how agencies typically approach it:

1. Initial Campaign Setup

Before launching your campaign, agencies conduct deep keyword research to:

  • Identify relevant and profitable keywords

  • Segment them based on product, service, or campaign goals

  • Choose the right match types (broad, phrase, exact)

  • Build ad groups around keyword themes

2. Ongoing Optimization

Keyword research isn’t a one-time task. A skilled Google Ads agency in Ireland will:

  • Continuously monitor keyword performance

  • Add new keywords based on search trends and analytics

  • Remove underperforming or irrelevant keywords

  • Refine negative keyword lists to reduce wasted spend

3. Geo-Targeted Keyword Strategy

Agencies in Ireland understand local markets. They tailor keyword research based on:

  • Regional dialects and spelling (e.g., “favourite” vs “favorite”)

  • Local competition

  • City or county-level targeting for more relevant traffic

This local expertise gives your ads a competitive advantage in Irish and international markets alike.

Why Keyword Research Matters in Google Ads

Here’s what proper keyword research can do for your campaign:

  • Improve Ad Relevance – Higher quality scores, lower CPC.

  • Increase CTR (Click-Through Rates) – Ads appear for the right queries.

  • Boost Conversion Rates – Target users closer to making a decision.

  • Maximize Budget – Focus spending on terms with proven ROI.

Skipping or rushing through keyword research leads to poor ad performance, low visibility, and wasted ad spend.

What Else Is Included in Google Ads Management?

Along with keyword research, full-service Google Ads management from a Google Ads agency in Ireland typically includes:

  • Campaign planning and structure

  • Ad copywriting and testing

  • Bidding strategy and budget management

  • Audience targeting and segmentation

  • Performance tracking and reporting

  • Landing page recommendations

Some agencies may also offer conversion tracking setup, remarketing campaigns, and integration with Google Analytics for enhanced insight.

Final Thoughts

If you’re considering running Google Ads and want real, measurable results, never overlook the importance of keyword research. It’s not only included in quality Google Ads management services—it’s essential to your success.

Partnering with a trusted Google Ads agency in Ireland ensures your campaigns are built on a solid foundation of data-driven keyword strategy, helping you reach the right audience at the right time.