In an ever-competitive hospitality landscape, the pursuit of excellence goes far beyond food, drinks, and service. One of the most overlooked yet powerful avenues for driving revenue and customer loyalty is through leisure activity marketing and sales. At Bums On Seats, we understand the power of creating memorable experiences that extend beyond the dining table. That’s where our team of hospitality industry experts steps in, blending strategy, creativity, and practical know-how to elevate your venue's potential.
The Evolution of Leisure in Hospitality
Hospitality is no longer just about providing a place to eat or sleep. Today, customers crave immersive, engaging, and share-worthy experiences. From pub quizzes and live music to themed dining nights and cocktail masterclasses, leisure activities have become a key driver of footfall and brand differentiation.
The question isn’t whether you should incorporate leisure offerings — it’s how well you market and sell them. That’s where most venues fall short. The concept is solid, but the execution lacks direction, strategy, and measurable outcomes. That’s precisely the gap Bums On Seats fills.
Leisure Activity Marketing: A Strategic Revenue Stream
Leisure activity marketing involves more than posting about your quiz night on Instagram. It’s about understanding your audience, crafting targeted offers, and using omnichannel marketing to drive bookings and repeat visits. Our approach at Bums On Seats is rooted in data and customized for your venue type — be it a chain of gastro pubs, independent restaurants, or leisure-based venues.
We start by identifying what experiences align with your brand and resonate with your local demographic. Whether it’s targeting students for bottomless brunches or families for weekend craft sessions, our marketing team ensures your leisure activities are strategically positioned and effectively communicated.
Key Components of Our Leisure Marketing Strategy:
- Audience segmentation and targeting
- Creative campaign planning and execution
- Digital and offline promotional strategies
- Event branding and design support
- Performance tracking and sales ROI
The Sales Side of the Story
Marketing creates the buzz, but sales close the deal. Many hospitality venues struggle with converting interest into paid bookings or building a pipeline of recurring events. That’s where our Hospitality Sales Mentorship comes into play.
Our hospitality industry experts work closely with your in-house team to refine your sales funnel. We train your staff to upsell leisure experiences, manage inbound leads, and follow up with event attendees for re-engagement. From scripting persuasive pitches to implementing CRM systems, we equip your team with tools that lead to actual bums on seats — not just online engagement.
We also offer outsourced sales services, allowing you to hand over the reins to our expert team who knows how to drive occupancy and maximize every leisure event's revenue potential.
Why Work with Bums On Seats?
With years of proven success in driving bookings and delivering practical results, Bums On Seats is more than a consultancy. We are your hands-on partners in sales growth, marketing innovation, and guest experience excellence.
Our edge lies in our industry knowledge and our data-led approach. We understand seasonal patterns, local market behaviour, and hospitality customer psychology. More importantly, we tailor every leisure campaign and sales strategy to reflect your brand’s unique personality.
Some highlights of our consultancy include:
- Proven track record with high-street brands and independent venues
- Expert sales training for hospitality teams
- Data-backed strategy for event marketing and promotion
- Personalised leisure marketing calendars and templates
- Direct support from senior-level hospitality professionals
Real Results, Not Just Good Ideas
At Bums On Seats, we measure success by results — be it increased footfall, higher event conversion rates, or stronger customer retention. Leisure activities offer an exceptional opportunity to fill your venue during off-peak hours, engage new demographics, and boost secondary spend on food and drinks.
By combining leisure activity marketing and sales with the expertise of hospitality industry professionals, you gain more than just ideas — you gain a sustainable strategy for revenue generation.
Let’s Turn Your Venue into a Destination
The hospitality market is changing. Guests want more than good service — they want good stories, good times, and good reasons to return. Leisure experiences deliver all of that and more.
Whether you’re looking to revamp your mid-week offerings, host corporate events, or launch a full leisure calendar, Bums On Seats is your partner in making it happen. With our guidance, your venue can become a vibrant, booked-out destination where every empty chair becomes an opportunity.
Ready to unlock your leisure revenue potential?
Let’s talk. Book a consultation today and discover how Bums On Seats can help you fill every seat — and keep them coming back.
