According to IMARC Group’s latest report titled "India Online Gifting Market Size, Share, Trends and Forecast by Product Type, Application, and Region, 2026-2034", this study offers a granular analysis of the sector's shift towards personalization and instant delivery models. The study offers a profound analysis of the industry, encompassing market share, size, growth factors, key trends, and regional insights. The report covers critical market dynamics, including the impact of AI-driven recommendations, the surge in experience-based gifting, and the integration of Quick Commerce for last-minute gifting needs.

Market At-A-Glance: Key Statistics (2026-2034):

  • Current Market Size (2025): USD 309.60 Million
  • Projected Market Size (2034): USD 406.51 Million
  • Growth Rate (CAGR): 3.07%
  • Dominant Region: North India (Holding 29% market share due to high urban density in Delhi-NCR and strong festive traditions)

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India Online Gifting Market Overview

The India online gifting market size reached USD 309.60 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 406.51 Million by 2034, exhibiting a steady growth rate (CAGR) of 3.07% during 2026-2034.

The market is witnessing a structural transformation, primarily driven by the rapid expansion of digital infrastructure and the "convenience economy." While traditional Residential/Personal gifting remains the dominant application (56% share), there is a significant surge in Corporate Gifting as businesses digitize employee rewards. The industry is seeing a distinct shift towards Non-Combo products (38% share), where consumers prefer curating individual, personalized items over generic hampers. Furthermore, the integration of Quick Commerce platforms like Blinkit and Flipkart Minutes is revolutionizing the sector, enabling 10-30 minute delivery for last-minute festive and celebratory gifts.

Top Emerging Trends in the India Online Gifting Market:

  • Personalization: Consumers are shifting from generic items to customized gifts like engraved jewelry and photo frames, facilitated by AI-driven recommendation tools on platforms.
  • Experience Gifting: Young urban consumers increasingly prefer gifting memories over material goods, driving demand for travel packages, concert tickets, and spa vouchers.
  • Digital Gifting: The rise of e-gift cards and virtual gold gifting is gaining traction due to instant delivery and flexibility, especially for corporate rewards.
  • Quick Commerce: Platforms are integrating ultra-fast delivery services, with players like Flipkart Minutes promising 10-minute gift delivery to meet urgent needs.

India Online Gifting Market Growth Factors (Drivers)

  • Digital Infrastructure: The widespread adoption of UPI and affordable high-speed internet has removed transaction friction, making online gifting seamless for millions of users.
  • Cultural Traditions: India's deep-rooted culture of gifting during festivals like Diwali and weddings provides a sustained year-round demand for both personal and corporate gifts.
  • Corporate Demand: Businesses are increasingly using digital gifting platforms for employee engagement and client appreciation, boosting the B2B segment of the market.
  • Demographics: A large population of smartphone-savvy millennials and Gen Z is driving the shift towards convenient, app-based gifting solutions over traditional offline shopping.

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Market Segmentation

Analysis by Product Type:

  • Non-Combo
  • Combo
  • Digital Gifts (Fastest growing)

Non-combo products dominate the market with a 38% share in 2025, driven by consumer preference for individual gift items that allow greater customization, flexibility, and personalization across occasions.

Analysis by Application:

  • Residential/Personal
  • Corporate

Residential and personal gifting leads with a 56% market share in 2025, supported by strong cultural traditions of exchanging gifts during festivals, celebrations, and special personal milestones.

Regional Insights:

  • North India:
  • South India
  • West India
  • East India

North India accounts for the largest share at 29% in 2025, benefiting from high population density, rapid urbanization, and a well-developed e-commerce ecosystem that supports efficient gifting product distribution.

India Online Gifting Market Recent Developments & News

  • February 2025: Flipkart Minutes launched its 'Rift to Gift' campaign, emphasizing 10-minute delivery to capture the impulse gifting market.
  • October 2024: Bakingo introduced premium 'Make Your Own Hamper' options for Diwali, leveraging the trend of hyper-customization.
  • August 2024: Aditya Birla Capital Digital launched seamless digital gold gifting, expanding the definition of online gifts beyond physical goods.

Why Buy This Report? (High-Value Insights)

  • Granular Segmentation: Detailed analysis of Physical vs. Digital gifting trends, helping platforms optimize their inventory and UX.
  • Regional Hotspots: In-depth breakdown of demand in North India vs. South India, aiding in logistics and warehouse planning.
  • Future-Ready Trends: Insights into the adoption of AI-based Gifting Assistants, highlighting the next frontier of customer engagement.

Key Highlights of the Report

  • Market Forecast (2026-2034): Quantitative data on market value and steady growth trajectory.
  • Competitive Landscape: Comprehensive analysis of niche D2C brands vs. aggregator platforms.
  • Strategic Analysis: Porter’s Five Forces analysis and value chain assessment.
  • Technological Trends: Insights into advancements in virtual unboxing experiences.

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