eCommerce is no longer only about price; it's about experience, speed, and trust. Millions of shoppers are on their phones browsing for their favourite products. While some use websites, most people rely on apps. Thus, the online shopping Android app has become the backbone of modern-day digital commerce.

Despite the apps becoming so popular, several businesses struggle with poor user retention and low mobile conversion rates. In fact, only 0.66% of US eCommerce stores have an app. The well-designed apps can easily overcome these challenges. Businesses must consider investing in a robust Android marketplace app development strategy. This allows them to transform regular customers into loyal ones. Let's explore what key features to include.

ECommerce Mobile App Development Statistics

With Android marketplace app development becoming the core for business strategies, it's essential to look into some statistics. Here's what you must know:

• The global mobile application market size is expected to reach US$ 1230.23 billion by 2035.
• The eCommerce market size is expected to reach US$ 83.26 trillion by 2030, growing at a CAGR of 18.9%.
• The eCommerce market revenue is projected to reach US$ 3.89 trillion by the end of 2026.
• Flipkart, the eCommerce giant, had the highest number of active users on its mobile app in India.
• 81% of customers today prefer a personalized shopping experience.

Why Choose Android Marketplace App Development for Businesses?

Online shopping Android apps are no longer a luxury for businesses, but a necessity. Some of the key reasons include:

• Fast load times: Unlike websites, apps load faster. A better performance delivers an exceptional experience.
• Convenience: The shopping cart Android app stores all the products you add. You can therefore place your order anytime, from anywhere, as long as you're connected to the internet.
• Personalized experience: Personalization is the key today. Offering personalized recommendations to the users drives sales and engagement.

Key Features of Online Shopping Android Marketplace App Development

For a successful online shopping app development for Android, it's essential to use the right features. Businesses must understand what their target audience wants to see and how to arrange it.

Here are some of key eCommerce app features list that businesses must follow:

The live-streaming feature has brought significant change to the online shopping landscape. Through live streams, brands can showcase their products. The direct links to the products are available.

Users can either purchase those products or the related ones inspired from them. The live stream becomes accessible when users open the app. Therefore, the users can check the details, connect with the designers, or purchase the illustrations. Live streaming on the app drives more traffic than websites.

User-friendly Design

With AI in eCommerce, achieving a user-friendly design is no longer difficult. However, doing it the right way affects how your users see you. The app must have a user-friendly design to ensure customers can navigate it without difficulty.

Some of the key aspects of a unique, user-friendly shopping cart Android app design include:

• Responsive design: Ensuring the app performs well across devices and different screen sizes. The app must offer a seamless experience.
• Consistent typography: The typography must be uniform throughout the app to maintain cohesiveness and clarity. The texts must be readable and easy to understand.
• Minimalist design: Excessive cognitive load can cause users to exit the app. For a seamless navigation experience, the eCommerce Android app must have a minimalist design.

High Resolution Images and Videos

The importance of high-quality visuals in eCommerce apps is non-negotiable. The expert developers offer high-quality eCommerce app development services, especially in visual design. High-quality videos and images can significantly influence purchase decisions. When customers get a clear view of what the products are like, they're likely to buy sooner.

Visual content is a key factor in consumer decisions. Showcasing high-quality and detailed images and videos of the products drives higher engagement. The customers can easily examine the products closely and make a purchase. It is best to provide alternate views and angles of the products.

Augmented Reality

There have been significant advancements in how people shop online. One of the notable contributions of technological developments was AR-assisted shopping. While not a new concept, this is a must-have feature for almost all eCommerce shopping apps. AR assistance has been a super hit in the online shopping Android app.

A significant number of the audience uses AR technology when buying products online. Enabling this feature in the app gives customers a clear view of the product. You can understand how the product would look physically. Not only furniture, but this feature is also available for shoes and other products. Facial recognition lets you try makeup in real time.

Payment Options

Offer multiple payment options to enhance the customer experience. The multiple payment gateway integration Android allows businesses to cater to a broad customer base. Since everyone has a suitable payment method, most are likely to make a purchase.

The different payment options can include

• Debit cards
• Credit cards
• PayPal
• Digital wallets like Apple Pay and Google Pay
• Cryptocurrencies (if legal in your country of residence)

Providing multiple payment gateway options to customers prevents the risk of cart abandonment. Furthermore, it boosts customer conversion. One of the key benefits of various payment options is the ease of transaction.

Security Features

Security is one of the top components in the eCommerce app features list. Since the eCommerce app handles sensitive customer data, it is non-negotiable to compromise on security. Integrate strong encryption for safe data transfers. Always inform customers about the app's security standards. It is essential to build trust and reassure customers about data security.

As an eCommerce app, you can also integrate security badges from recognized authorities. These security badges act as trust signals. Also, regularly check and update the payment gateway integration Android apps. Constant audits safeguard the app against the risk of breaches.

Personalized Recommendations

Personalization is the cornerstone of modern-day eCommerce. It plays an essential role in boosting customer experience and sales. The app may use data analytics to provide recommendations to users. It can study the user's browsing and purchase history to make the right choice.

Personalization prevents the risk of abandonment of the shopping cart Android app. The algorithm should use historical data to predict which products customers are likely to buy next. Amazon is the pioneer of personalization. Offering recommendations has helped them contribute around 35% of their revenue.

Easy and Smooth Checkout Process

A seamless checkout must be one of the top requirements for the Android marketplace app development. Smooth checkout reduces cart abandonment. Either integrate a single-page or multi-page checkout, depending on the product. The single-page checkout is an ideal choice for fewer products and speeds up the transaction process.

A multi-page checkout ensures the information is organized in the proper flow. It ensures that the customer doesn't feel overwhelmed with all the information. It's an ideal choice for customers who have more orders.

Integrating a guest checkout option often helps to cater to an audience that wants to buy but doesn't want to create an account. Offer them the benefit of fast checkout and lower barriers. Forced registration is also a reason for cart abandonment. When you delete the option from the app, the customers are more likely to purchase.

Live Chat Support

In the digital environment, customers expect prompt support. Not being able to deliver up to the expectations affects sales and user satisfaction. Live chat support is one of the most essential features for an eCommerce app.

The live chat support offers instant query resolution. Therefore, customers can navigate and make purchases more quickly. Offer a mix of AI chatbots and human support to increase conversion rates. AI chatbots can handle basic customer queries 24*7. As customers get quick responses, they're more likely to make a purchase. The Best Android app development agency can seamlessly integrate live chat support into the app.

Human intervention may be required to handle complex issues. Human agents can offer empathetic support and resolve customer problems. A balance between AI and human support maintains customer loyalty.

Push Notifications

Push notifications are highly effective in driving customer engagement and sales. However, it's essential to send push notifications at the right time. Sending immediate push notifications for the products that the customer has shown interest in is crucial. There must be regular notifications for discounts and quick updates.

While the app must have push notifications, ensure there aren't too many. Controlling the frequency of push notifications helps maintain customers' interest and curiosity. It is also essential to integrate personalization into push notifications. Set up push notifications based on customer behaviour to maintain their effectiveness.

Conclusion

An online shopping Android app with the right features can help to skyrocket your business. It's an essential part to stay ahead in the competitive retail world. Integrating relevant features can enhance the overall customer experience, drive sales, and boost retention. Businesses must choose the best Android app development company to build the app. The experts do not casually integrate the features - they conduct a thorough market analysis to do so. The experts integrate features that positively impact the customer purchase decision. So, be mindful, understand your business, and integrate the best eCommerce app features.